The trailer for Despicable Me, a lackluster looking Steve Carell vehicle which appears to have all the trappings of Cynical Sarcastic Kid-Movie Syndrome, contains the linchpin "From [Hollywood Mogul], the producer of Ice Age!"
Ponder that for a second. Never mind that the Ice Age series is second only to Shrek in low expectations for a kiddie flick, the little halflings don't know that or care. They see bright primary colors and hear orifices eructating, and if you're five, that's fine. Maybe you'll grow up one day to the personal discovery that the Pixar movies were so much better than that, in so many ways, and were, in fact, MOVIES, which trained your brains towards higher purposes. Some kids will happen upon that revelation, some won't.
The fact remains, unless you're Walt Goddamn Disney, nobody GIVES A FUCK WHAT YOUR NAME IS, OR THAT YOU PRODUCED ICE AGE, and certainly, NOBODY UNDER THE AGE OF TEN GIVES A FLYING FUCK AT A BADLY COMPUTER ANIMATED ROLLING DONUT, EITHER.
Isn't it enough that we watch a trailer and are either sold by it or not?
Yes, Pixar ads tout "From the Makers of Wall-E, Finding Nemo, etc.
That's because those movies inspire quiet awe and gentle concentration in young (and old) minds. And they speak for themselves, and Pete Doctor doesn't care if you remember his name or not, whatever your age.